About Us – Why We Sell Plus Size Intimate Apparel
Miimii was launched primarily for the Plus-Size & Curvy woman. Our intimate apparel line not only looks good, but also wears with the comfort you’d expect from a product specifically made for full-figured woman. We didn’t just think of comfort or wearability, however we have “sewn in the sexy” to every single piece that carries the brand.
Miimii, a sexy brand come true, inspired by the full-figured woman, was developed to capitalize on a huge market that was being ignored. In a nutshell, we plan on being their one-stop-shop for that sexy intimate apparel. The average woman nowadays is a size 12/14 and so is considered borderline plus size.
Being plus size, the options for finding clothing & intimate apparel are very limited. Retail establishments are not carrying larger-sized selections and lingerie manufacturers are mainly focused on producing smaller sizes. According to Marshall Cohen (NPD Retail Analyst), the industry has done a disservice to themselves by not offering some of those great choices for the plus-size consumer.
Miimii’s goal is not only to specialize in making products exclusively for the Plus Size & Curvy lady, but also to put that sexy in them by producing a wide array of comfortable, classy and sensual intimate apparel. We are part of the movement encouraging ladies to embrace their curves & love the skin they are in.
The Miimii team comprises of three (3) individuals with Management, Enterprising, Creative and Fashion forward minds. Together they have a combined business and retail fashion experience of 30 plus years.